The country’s largest event of 2018 – The Great Exhibition of the North - will feature a programme of exhibits, live performances, displays of innovation, new artworks and experiences packed into 80 days and spread across three hubs in the city of Newcastle.
And leading digital visualisation provider – Teesside based Animmersion - will be showcasing these experiences through the UK’s first and the company’s unique revolutionary mixed-reality display, DeepFrame One.
Set to change the way viewers see things, the DeepFrame One merges the real and virtual world allowing viewers to experience lifelike visuals never before seen without the use of traditional and immersive VR eyewear.
With a window like display, the DeepFrame One is the largest mixed-reality display of its kind and will be featuring in The Great Exhibition of the North for nine weeks across some of the exhibition’s key venues. These include:
• Eldon Square for two weeks showcasing how car showrooms could look int the future together with a Lego display that will include some of the most breath-taking visuals
• The Hancock Museum for a further six weeks where an incredible raptor experience will take viewers into the prehistoric world together with a commissioned artist, Arcus Studios, that take the viewer on a journey through five hundred and seventy million years of Earth’s history, stopping off at the Paleozoic, Mesozoic and Cenozoic eras
• The Sage Gateshead where the public will be invited to create their own immersive musical experience encompassing some of the North Easts best known landmarks.
Speaking about the use of the technology across The Great Exhibition of the North’s key venues, Dominic Lusardi, Managing Director at Animmersion said: “This is without doubt the most high-profile and visually stimulating event that the region has seen for some time and we are absolutely delighted to have been asked to be an integral part of this through the use of the DeepFrame One.
“We are very much looking forward to showcasing not only the region to the many visitors who are expected to attend this 80-day event but also spotlighting our business and demonstrating just how progressive we are in the world of immersive solutions. We are delighted that Tees Valley Combined Authority have chosen to support us on this project to raise awareness of the impressive digital offering in Tees Valley.”
Tees Valley Mayor Ben Houchen said: “Tees Valley’s fantastic digital sector is booming and exhibiting this great technology at such a massive event will capture the imaginations of visitors and ensure all eyes are on us.
“These displays are a lot of fun and I’d urge everyone to get out and experience them for themselves. More seriously, it demonstrates the skill, forward thinking and creative streak that typifies the Tees Valley. Firms such as Animmersion will help keep us at the forefront of the digital revolution.”
Animmersion is the first immersive solutions provider in the UK to deliver the DeepFrame One. Producing visualisations of any size, depth and distance, the technology allows viewers to experience breath taking images and animations as a virtual layer on top of the real world. The DeepFrame One has been developed and manufactured by Denmark based Realfiction.
Established in 2006, Animmersion is one of the country’s leading designers and suppliers of immersive technologies – VR/AR, dashboards, user interfaces, apps and animations – and works across a number of sectors including offshore & subsea, energy, process industries, engineering, construction, defence, retail and education.