Animmersion seeks further growth in visitor attraction market

Middlesbrough-based Animmersion is aiming to build on its success at the Great Exhibition of the North to support the UK’s visitor attraction market.

Middlesbrough-based Animmersion is aiming to build on its success at the Great Exhibition of the North to support the UK’s visitor attraction market.

The company creates animations, interactive displays and immersive experiences using VR and AR technology. It debuted its mixed-reality display, DeepFrame One, in Newcastle last summer, and has since reported an increase in enquires from leisure and cultural attraction operators.

The technology, which is one of the largest mixed-reality displays of its kind, enabled visitors to experience lifelike visuals without the need for traditional and immersive headsets or devices. As part of its plans to build its presence in the sector, Animmersion will demonstrate its technologies and capabilities at the Museums and Heritage Show at Olympia in London on 15 and 16 May.

Dominic Lusardi, owner and managing director of Animmersion, said: "The UK attractions market is an exciting opportunity for Animmersion. Operators are really engaged in developing new and dynamic ways to attract visitors.

"Since we took part in the Great Exhibition there has been growing interest from the sector that has encouraged us to develop a strategic focus to apply our digital asset base and technology solutions to increase visitor engagement.

"The UK attraction market, including the most long-standing and historic museums, recognises the need to utilise new technology to attract visitors and we are keen to play a part in this important part of British culture."