Commercial Law firm Square One Law advised Point Blank founder Josh Thompson on its latest investment having secured a significant sum to further accelerate growth and expansion of the brand.
A natural alternative to traditional energy drinks for the health and body conscious, Point Blank is a cold brew coffee with no sugar, no fat, no additives or preservatives, and only one calorie. Each 250ml bottle contains approximately 160mg of caffeine, the equivalent caffeine content of two cans of Red Bull or two double espressos.
Josh said: “Our goal is to pioneer and lead the global market with our cold brew coffee as a healthy and natural alternative to traditional energy drinks. In addition to capital we have also added strategic partners to our already strong team with extensive and high level experience in retail, branding, marketing, sports management and corporate finance.
“We have developed a sophisticated distribution network, including a national listing with one of the UK’s largest food wholesale suppliers, BidFood UK, which is capable of servicing our ambitious plans to widen our customer base and achieve ambitious sales targets within the next 12 months.
Internationally the group are distributed in Canada, and recently began supplying the San Francisco 49ers American Football team, who started to drink Point Blank before and during games as well as during training. Josh will be meeting with the investment group behind the team to discuss partnership opportunities and growing the Point Blank brand in the US market later this month. “In order to maximise these opportunities Point Blank will be looking to recruit up to five additional team members in key areas such as sales support and operations to help us execute our plans .”
Originally from near Toronto, Josh relocated to the UK 17 years ago to introduce the sandwich shop chain Subway to the North East, developing 90-plus locations over a 12-year period.