BACKGROUND
Arian EMS launches new corporate film with the support of fellow NEAA member Horizon Works.
North East-based B2B marketing agency Horizon Works – which specialises in working with innovators in complex industries – had met the Arian EMS team at a number of conferences and expos. Arian EMS, a world class electronics manufacturer based in Ashington, needed a corporate film to support its business development and marketing activities, and act as a showcase for its manufacturing capabilities and services.
Horizon Works was commissioned to support on the development of the film and assist with its marketing to Arian EMS’s target audience.
APPROACH
Horizon Works worked with Arian EMS to develop a creative brief for the film project, and produced key messaging for use in the film in order to convey Arian EMS’s commitment to quality, flexible approach and ability to serve multiple markets, including the automotive sector.
CountyDurham-basedQbicFilmswerethencommissioned to produce the film, and Horizon Works collaborated closely with the Qbic Films and Arian EMS teams before, during and after filming to ensure a successful outcome.
Horizon Works then produced a suite of social media content to support Arian EMS in promoting the film on LinkedIn to its key target markets, including automotive companies.
OUTCOME
- Production of three minute film highlighting Arian EMS’s services and capabilities.
- Significantsocialmediaengagement,withmorethan 2400 views of the film on LinkedIn within just two weeks of its launch.
“We have known Malcolm Humble and the Arian EMS team for some time now and it was fantastic to have the chance to work with them on this project. Arian EMS is a leader in its field and provides fantastic opportunities for people in the North East to develop their careers in electronics manufacturing. The film really reflects the company’s ethos and values and we were delighted to play a part in it. Our thanks go to Qbic Films for their outstanding work.”
Samantha Vassallo, Managing Director
Horizon Works
“Horizon Works were exactly what we needed, informative, professional and very understanding of our needs. They were so easy to work with. Being interviewed on film is not something I do on a daily basis but Richard Holmes from Horizon Works and the guys from Qbic made me feel as at ease as I could be.”
Malcolm Humble, Managing Director
Arian EMS
