Creating Inclusive, Impactful Strategies for a Male Workforce. Free event 18 Sept, Sunderland: Learn to create impactful workplace wellbeing strategies that engage men ahead of Movember.

📅 Thursday 18th September 2025

🕘 9:00am–11:00am

📍 Beacon of Light, Sunderland

🎟️ Free | In-person Event

📣 Sponsored by: The Health Insurance Group, The Wellbeing Lead Academy & Manbassador™

Why This Event Matters

Despite making up over half of the UK workforce, men are significantly underrepresented in workplace health and wellbeing interventions. This event is for anyone leading on wellbeing at work who wants to ensure their strategies are inclusive, relevant, and effective for male colleagues.

Let’s stop assuming “one-size-fits-all” works — because when it comes to men’s health, it doesn’t.

Did You Know?

• 1 in 5 working-age men die due to the five biggest killers: heart disease, prostate cancer, lung cancer, bowel cancer, and suicide before 65
• 40% of men say they’d need to be in crisis before seeking professional help
• Men are half as likely as women to access mental health support through EAPs
• 80% of men who take their own lives have spoken to a primary care professional beforehand, yet their risk is often underestimated

This leaves a dangerous gap between risk, help-seeking behaviour, and how support is accessed.

What You’ll Experience

9:00 – 9:30 | Arrival, Networking & RefreshmentsGrab a brew, meet your peers, and connect with others committed to men’s health and workplace wellbeing.

9:30 – 9:40 | Welcome & Male-Friendly Employee Benefits👤 Adam Brown, The Health Insurance GroupDiscover how health benefits can be designed to meet men where they are – not where we expect them to be.

9:40 – 10:20 | Engaging Men in Wellbeing at Work👤 Emily Pearson, Manbassador Programme DesignerHear from the pioneer behind the UK’s first workplace men’s health intervention. Gain practical insight into the barriers men face and how to overcome them through evidence-based, male-friendly approaches.

10:20 – 10:30 | Peace of Mind Starts with a Will👤 Jenn Wilson, NextGen WillsWith 99% of workplace deaths involving men, help your male workforce plan ahead and protect their loved ones. It’s a simple, often overlooked way to open up conversations around health and mortality.

All Attendees Will Receive:

A Complimentary eBook: 5 Ways to Engage Men in Workplace Wellbeing✅ New connections, fresh ideas, and a renewed sense of purpose

Who Should Attend?

This event is ideal for:

• Wellbeing Leads & Champions
• HR, OD & People Leaders
• EDI Professionals
• Mental Health Advocates
• Anyone committed to inclusive, preventative wellbeing

Let’s Do Better

Let’s create a culture where men don’t need to wait until they’re in crisis to get help. Let’s talk about the uncomfortable truths. Let’s be Manbassadors.

Reserve your free place now. Limited seats available

Book here