Over the past decade, the NEAA has played a pivotal role in strengthening the regional automotive industry by fostering collaboration, driving innovation, and providing a platform for businesses to connect and grow. We want to make sure that members are making the most of this.

This interactive event is about coming together at the start of the year to share ideas on how we can work collaboratively for the greater good of the region.

We want to know how you pitch to the automotive sector. We’re looking for volunteers from different service/product offerings to talk about how you engage with the sector, how you’ve perfected this and pitfalls to avoid.

In addition, B2B marketing agency and NEAA member Horizon Works will be providing guidance on marketing in the automotive sector, to help businesses generate opportunities, build profile and engage effectively with target audiences – including fellow NEAA members.

Horizon Works’ presentation will include advice on messaging, websites, content, public relations, social media, events and more. Its team will be drawing from the company’s 10 year+ journey of supporting businesses in the automotive supply chain, from 3D printing specialists to multinational component manufacturers.

Plus, hear how you can make sure you’re maximising your membership and put your questions to the NEAA team.

Agenda:

• 9.00-9.20 – Registration and Networking
• 9.20-9.35 – NEAA Welcome and Sector Update – Paul Butler, NEAA
• 9.35-9.50 – Automotive Procurement – Stuart McGivern, NEAA
• 9.50-10.20 – NEAA Member Case Studies, Engaging with the Automotive Sector
• 10.20-10.40 – Marketing in the Automotive Sector – Horizon Works
• 10.40-10.50 – Tools to Market your Business through the NEAA – Laura Gage, NEAA
• 10.50-11.00 – Q&A

Please note, this event is open to NEAA members only.