South Tyneside-based, Bradley O’Mahoney Public Relations has added videography to its offering having identified a gap in the market place for an integrated public relations and video service.
The company, which was established in 1991, works across a broad range of sectors including built environment, manufacturing, tech, procurement, education, financial services, law and recruitment.
Bradley O’Mahoney is offering to the market a more seamless approach to videography and public relations, uniting the two under one roof to garner the highest level of impact and longevity of brand message for those businesses that engage its services.
Its videography service will also be available for businesses wanting a series of videos or, simply, a one-off production.
Having kept a high profile on social media channels during the pandemic, the company has, subsequently, experienced strong growth and its new service has been established to benefit existing and potential clients.
Fully committed to elevating SMEs within the region, Bradley O’Mahoney has offered pro-bono support to Open North Foundation since it was established in 2020, to assist the region’s SMEs struggling due to economic instability caused by Covid-19.
Jane O’Mahoney, Bradley O’Mahoney Public Relations, said: “It was never our intention to add videography to our services but a series of events over the past couple of years led us to identify a significant opportunity within the market place. Our aim is to help disseminate the often, disjointed, integration of video as part of a company’s overall PR strategy, to ensure they garner the most traction and interest in their brand.
“We noticed the increasing rate in which our clients have been identifying the need for videography and had, happily, been assisting them to engage the services of videographers within the region. This was fine and we had a number of high-quality videos land in our inbox tray to be passed on to clients. However, we quickly came to understand that an outside resource brought in fleetingly and without real understanding of a business and its culture, means there is a risk that they do not capture the whole picture or the direction in which the business is heading.
“It is always better to have a strategy that is aligned and in tune with brand vision and, as such, we now offer to the market a well-rounded and logical approach to profile raising for businesses that utilise our services.
“We started as a traditional PR consultancy and we have honed our skills to a tee. We have built a reputation for delivering for clients and making them famous within their sector. Videography is a natural fit and complements our already strong offering and I have total confidence that it will help elevate our clients’ profiles even further, thanks to clear and consistent brand strategies we develop on their behalf.“
