BACKGROUND
NEPS Logistics onboards Truenorth Marketing to provide strategic marketing support as business celebrates 10 year milestone.
NEPS Logistics provides same day delivery services for the North East’s automotive industry. With an expansive fleet of over 50 vehicles and a dedicated team of 60 members, they handle the transportation of pallets, crates, machinery and crucial parts.
Truenorth is a specialist engineering and manufacturing marketing consultancy, supporting businesses across the north east with websites, social media, brand development and copywriting.
Having met at the NEAA Port of Tyne visit in November, Truenorth was onboarded to support the fast-growing logistics firm as it celebrates its 10 year anniversary.
APPROACH
Having expanded rapidly over the few years into the automotive, engineering and manufacturing industries, NEPS Logistics faced the challenge of outdated brand positioning.
They wanted to better position themselves in the mind of their customers and stand out further from their competitors. To address this issue, they engaged Truenorth, with specialist knowledge in these industries, to create a series of new key messages, company profile and thought leadership piece in line with their growth plans.
OUTCOME
Now with updated brand positioning and supporting messaging to better serve the automotive industry, NEPS Logistics has greater market differentiation, equipping them for the evolving needs of the industry.
In addition, this strategic alignment has supported their 10 year anniversary communications, setting strong foundations for their future marketing activities.
“Rachel has played a key role in our marketing this year. Her expertise in engineering and manufacturing was evident as she demonstrated a deep understanding of our business and challenges. Her ability to materialise our thoughts and create deliverable impact has been invaluable.”
Michael Farrell, Commercial Manager
NEPS Logistics
