BACKGROUND
International B2B marketing agency, Horizon Works, becomes the NEAA’s creative partner for its tenth anniversary.
Horizon Works is one of the founding members of the NEAA and has delivered design support to the organisation, as well as workshops, webinars and support programmes for its members.
October 2024 marked the NEAA’s tenth anniversary and the NEAA wanted to celebrate at its annual North East Automotive Expo, which takes place every September at the Beacon Of Light in Sunderland. It needed a creative partner which could deliver a suite of integrated assets to highlight the cluster’s achievements over the last ten years, bringing the NEAA’s first decade to life, and promoting the strength of North East England’s automotive sector.
APPROACH
Horizon Works started the project by creating a tenth anniversary logo which could be used on all marketing materials. It then designed a tenth anniversary timeline graphic, featuring key highlights from ten years of the NEAA, for application to an 11 metre long stretch of wall at the Expo venue, and for use in a special 10th anniversary flyer and the expo event guide.
Horizon Works’ in-house creative team then animated the timeline for use in social media and exhibition screens, and integrated videos into the animation to create a striking longer-form film marking the cluster’s anniversary.
The team created an interactive tenth anniversary timeline for use on the NEAA’s website, which integrated video content and links. In addition, Horizon Works project managed and designed a 64-page Expo Guide, featuring key event information, an exhibitors’ directory and a speaker section. It also designed exhibition materials, including a banner and panel, highlighting the tenth anniversary messaging.
OUTCOME
- The tenth anniversary wall, animations and flyers were seen by more than 800 visitors at the North East Automotive Expo 2024, and were amplified by extensive social media coverage.
- The film was used as part of the presentation by Paul Butler, CEO of the NEAA and at a special 10th anniversary drinks reception.
- The NEAA now as an extensive suite of assets to promote the cluster’s achievements over a decade, which can be used across social media, presentations, further events and its website.
“The NEAA has worked with Horizon Works from the outset when they came onboard as a founding member, and we have always found them excellent at what they do. This made the decision even easier when it came to working with a creative partner for our special 10-year anniversary materials.
“The whole process from start to finish was professional, creative, and thoroughly enjoyable, and the outcome was exactly what we wanted to achieve from the brief. The team are a dream to work with and always go the extra mile to support our needs. I would have no hesitation recommending them to others.”
Laura Gage, Marketing & PR Manager
North East Automotive Alliance
“The NEAA’s growth over the last decade has been phenomenal and it has played a vital role in connecting and supporting North East England’s automotive sector. We were therefore thrilled to be invited to bring the NEAA’s story to life. It was a true team effort which utilised our specialist creative and digital expertise, and we greatly enjoyed working with the NEAA on this project.”
Samantha Vassallo, Managing Director
Horizon Works
