Horizon Works strengthens design team with senior appointment

North East-based international B2B marketing company Horizon Works has appointed Peter Willis as Senior Creative Designer.

Peter, who has nearly 30 years of experience in the design industry, will be spearheading brand development for Horizon Works’ clients and delivering creative work across digital and print.

Horizon Works, which was founded in 2010, is headquartered at Northumberland Business Park near Cramlington. The company works with innovation and technology-led businesses that are creating solutions of worldwide importance.

It offers a wide range of integrated marketing services including strategy, PR, design, digital, website development, SEO and animation, and supports regional, national and global organisations.

Peter has worked for a number of major North East England-based design and creative agencies during his career, delivering creative projects for both B2B and B2C clients. He has supported organisations in the transport, education, data infrastructure, legal and recruitment sectors, among others.

A highly accomplished artist, Peter also contributes illustrations to children’s books in North America, and is known for his creative work in the sport and charity sectors. This has included working alongside The Athletic correspondent and renowned football journalist George Caulkin on a fanzine for The Sir Bobby Robson Foundation.

Samantha Vassallo, Managing Director of Horizon Works, said: “We’re delighted to have a designer of Peter’s exceptional talent on board at Horizon Works.

“He is a well-known and highly respected figure in the design industry and brings with him a wide range of creative skills, and a deep understanding of developing brands and delivering high impact, visually striking and memorable campaigns.

“Peter’s role will be integral to the marketing support we deliver to our clients. His appointment will help us to build on our track record of shaping brands that strike a chord with target audiences and creating engaging visual content for innovative, pioneering businesses.”

Commenting on his appointment, Peter Willis said: “The knowledge that Horizon Works demonstrates in the industry sectors it works in greatly appealed to me and I could see nothing but tremendous opportunities at the company!

“I am really looking forward to working with the excellent team here developing new brands for clients and supporting my colleagues in the delivery of exciting creative projects.”

Horizon Works supports clients including: Atlas Copco Rental UK, part of Atlas Copco Group; automotive component manufacturer Gestamp; Koch Technology Solutions, part of the global Koch Engineered Solutions organisation; hydraulic engineering specialist Industrial and Marine Hydraulics (IMH); Hartlepool-based metal mesh manufacturer The Expanded Metal Company; water analysis technologies provider Palintest; and intelligent train technology provider Petards Rail.

It is an affiliate partner of the Engineering & Manufacturing Network (EMN), corporate sponsor of NOF and Advance in Defence partner of Make UK Defence, and is a member of the North East Automotive Alliance (NEAA), and the Entrepreneurs’ Forum.

For more information, visit https://horizonworks.co.uk/