As a member of the North East Automotive Alliance (NEAA), you’re part of the UK’s largest automotive cluster – a powerful platform for collaboration, innovation, and growth. But to unlock the full value of your membership, proactive engagement is key.
Start by reviewing the Membership Matrix, which outlines the benefits available to you based on your membership tier. This tool is introduced during your onboarding meeting and is a valuable reference to ensure you’re making the most of your entitlements.
From the outset, the NEAA helps you raise your profile. New members are invited to feature in a half-page editorial in the quarterly NEtwork magazine – the perfect opportunity to introduce your business and its capabilities.
Visibility doesn’t stop there. Members are encouraged to share news, press releases, events, and training opportunities, which the NEAA promotes through its website, monthly newsletter, and social media channels.
Regular account manager reviews are a key feature of your membership. These check-ins ensure you stay informed, supported, and aligned with current opportunities. They’re also a chance to discuss how you can effectively position your offering and capabilities to other members, learn about upcoming events, marketing options, and explore collaborations and key introductions.
Events are central to the NEAA experience. Monthly networking sessions and flagship events like the NEAA Annual Awards and North East Automotive Expo provide ideal opportunities to meet peers, showcase your business, and stay ahead of industry developments.
Maintaining an up-to-date online member profile is vital. Hosted on the NEAA website, this searchable directory is used by buyers, investors, and the NEAA team to facilitate introductions and supply chain opportunities.
Members are also encouraged to boost visibility by supplying a high-resolution logo, allowing the NEAA to feature it in marketing materials. Displaying the NEAA member logo on your email signature or website adds credibility, and an annual membership certificate is available on request for further reinforcement of your cluster support.
Lastly, stay connected via LinkedIn, where the NEAA actively promotes member content and industry news. For businesses seeking additional exposure, sponsorship and marketing packages are also available.
In short, the NEAA offers a wealth of support – but it’s up to you to tap into it. From profile-raising opportunities to strategic reviews and peer engagement, the more involved you are, the more your business will benefit.
Contact NEAA Membership Manager, Joe Routledge, on jroutledge@northeastautomotivealliance.com
