Nissan AMIEO harnesses power of AI and machine learning to accelerate digitalisation in partnership with Anaplan

Nissan has entered a new strategic partnership with Anaplan, a scenario planning and analysis platform provider, to leverage artificial intelligence (AI) and machine learning (ML) technologies that will enhance business optimisation across the AMIEO region (Africa, Middle East, India, Europe and Oceania).

The first stage of the partnership will involve the complete digitalisation of Nissan’s car flow process by June 2025, from vehicle production forecasting through to dealer stock management and customer sales. This shift seeks to enhance data accuracy and optimise business operations, allowing Nissan AMIEO to focus on what matters most – leveraging data to respond to consumer and market demand.

The next phase will see the platform harness the power of advanced AI and ML technologies that will keep Nissan ahead of shifts in consumer demand, fluctuating costs and supply chain disruptions – resulting in faster decision-making on production and resource allocation across the region. This partnership aims to strengthen Nissan’s capability to analyse and understand longer-term market trends and forecast customer demand, inform design choices and optimise inventory management.

“This partnership marks a key acceleration point in Nissan’s digitalisation journey and is an important step toward our mid-term plan, The Arc”, says Leon Dorssers, SVP, Region Marketing & Sales, Nissan AMIEO.

“Nissan’s business transformation is driven by our commitment to customer-centric innovation. With our customers at the heart of our operations, this technology will deepen our understanding of their preferences and changes in trends, enabling us to meet their needs more swiftly than ever. We are confident that it will enhance Nissan’s competitiveness in an increasingly uncertain market, while also supporting our global unit sales and profitability.”

Anaplan empowers businesses to effectively identify operational challenges and opportunities by delivering trusted, connected and optimised forecasts for demand, production and inventory. The platform will be rolled out across Nissan’s sales and marketing, supply chain management, manufacturing, logistics and finance functions – seamlessly integrating with legacy systems to ensure the region is agile and responsive to the needs of customers today and in the future.

“We are thrilled to partner with Nissan to support the acceleration of its digitalisation journey, with clear pathways identified in the short and mid-term,” says Dayne Turbitt, Managing Director, EMEA, Anaplan. “Anaplan is committed to providing timely and trusted data-driven insights needed to optimise more agile decision making in today’s complex business environment. Through our scenario planning and analysis platform, Anaplan is helping Nissan strengthen its business optimisation across the AMIEO region – transforming ways of working and enhancing its ability to stay ahead of market trends.”

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About Nissan AMIEO (Africa, Middle East, India, Europe & Oceania)

Nissan AMIEO comprises Africa, Middle East, India, Europe and Oceania markets. This vast and diverse region employs more than 19,000 people and covers 140 markets with a population of around 3.8 billion. The AMIEO region also boasts an extensive vehicle offering, ranging from the iconic Nissan Patrol SUV to the fully electric crossover, Nissan Ariya.

Sustainability is at the core of Nissan’s long-term vision, Ambition 2030, which sets out to deliver electrified models and technological innovation in key markets globally. Nissan AMIEO is committed to an electrified future with EV36Zero at its center and increased electrification planned during The Arc period, supporting Nissan’s goal of being carbon neutral across the life cycle of its products and operations by 2050.

For more information about Nissan’s products, services and commitment to sustainable mobility, visit nissan-global.com. You can also follow us on FacebookInstagramX and LinkedIn and see all our latest videos on YouTube.

About Anaplan

Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, our platform intelligently surfaces key insights — so businesses can make the right decisions, right now. More than 2,400 of the world’s best brands have continually optimized their decision-making by partnering with Anaplan. To learn more, visit www.anaplan.com.