Nissan appoints new Sales Director

Nissan Motors GB has appointed a new sales director. Michael Auliar will take up the role, which will involve him returning to NMGB after seven years working in Europe. Most recently, Auliar was sales director for Nissan Nordic Europe.

Andrew Humberstone, managing director at Nissan GB, said the company is “perfectly positioned for success in the year ahead” as a result of new models set for launch including electric vehicles and hybrid technologies.

The company manufactures many of its vehicles at its Sunderland plant, which marked its 35-year anniversary in 2021, and employs in excess of 6,000 staff.

Humberstone added: “I am delighted to welcome Michael back as UK sales director and his many years of experience with Nissan will be invaluable in what promises to be an exciting and transformative year for our company.”

Auliar started his career at Nissan GB in 1998 and spend 12 years in a number of different roles including aftersales, vehicle distribution, product marketing and customer quality and training.

From 2015, he worked in France as regional sales director, and – from 2018 – in Finland, first as customer quality and network development director before moving to his most recent role as Nissan Nordic Europe sales director in 2019.

He said: “With a strong focus on driving customer quality, it is clear that the network has made huge strides in improving the quality of business which has translated into big improvements to the network’s bottom line.

“I am focused on continuing this very positive trend and pushing even further with the phenomenal new products that we have coming, and the new customers that they will attract.”