Safety products maker eyeing digital growth in 2024

A senior figure at the UK arm of safety and medical technology maker Dräger Safety has outlined plans to achieve £10m in digital sales in 2024. He also hailed the firm’s “extremely important” North East operations.

Head of safety marketing David Head told Insider that 2023 has been “challenging for many businesses”, but added: “We are cautiously optimistic for the future, particularly as we feel the current digital innovation within the business aligns well with what our customers are looking for.

“Like many businesses we are stepping up to the challenge of an increasing focus on sustainability.”

According to Head, the company is seeing strong demand for its UK and German-manufactured equipment, which is expected to continue into 2024.

Earlier this year, Dräger reinforced its commitment to the North East after relocating one of its production lines to its Northumberland-headquarters in Blyth.

“In addition to the 14 new jobs that this move created in 2023, we hope that growing demand may lead to the creation of more jobs in the future as the production of this line expands”, head said, explaining that he is “firmly focused on manufacturing excellence at the site”.

“We have an exceptionally talented and committed team based in Blyth, from manufacturing and finance colleagues, to service, training and marketing teams. 2023 saw Dräger celebrate 60 years of its UK operation, and our success in the North East is in no small part thanks to the fantastic team both here and across the UK as we embrace flexible and remote working.”

Moving into the new year, the manufacturer wants to reach £10m in digital sales “as part of our journey towards being as easy as possible to do business with and becoming a world class ecommerce organisation”.

“This is one of our key areas of focus as we go into 2024, and we’re introducing a range of new tools that will help customers when it comes to partnering with Dräger for their safety needs.

“Whether it’s procuring new gas detection devices or replacement sensors, hiring breathing apparatus, finding the right safety training courses or outsourcing the servicing of safety equipment to our engineers, our aim is to make sure it’s as easy as possible for our customers to do so,” said Head.