Horizon Works accelerates growth plans with senior promotion

B2B marketing company Horizon Works has promoted Antonia Edwards to client services director, as part of its long-term growth strategy.

Horizon Works, which is based at Northumberland Business Park near Cramlington, supports innovators in complex industries and offers a wide range of integrated marketing services across strategy, PR, design and digital.

Antonia joined the company in 2016 as client marketing manager, before progressing to the role of account director the following year. She has extensive experience in marketing strategy and brand development, marketing campaign development and account handling. Working with Horizon Works’ team of marketing specialists, she has been instrumental in helping UK and international clients enter new markets, launch products and services, and achieve their growth objectives.

In her new role, Antonia will be responsible for overseeing Horizon Works’ entire client delivery, including managing the delivery team and leading on the company’s retainer and project work for clients.

The move will enable Samantha Vassallo, managing director of Horizon Works, to focus on Horizon Works’ growth strategy and business development.

Samantha Vassallo, managing director of Horizon Works, said: “Antonia has made a huge contribution to the growth of Horizon Works since she joined the team and has shaped and driven forward numerous marketing strategies for our clients.

I am delighted that she has made this step up to client services director, through which she will spearheading work for the visionary and innovative businesses in our client portfolio, and helping to further develop our team of marketing specialists.

“It’s especially pleasing that Antonia has developed her career with Horizon Works over the course of more than six years: it has been fantastic to see her progress with us and build long standing relationships with our clients, and her promotion is richly deserved.

“Antonia’s promotion comes at an important time in Horizon Works’ growth. With a number of new client wins in the last few months, plus strong partnerships and increased engagements with organisations such as the Engineering and Manufacturing Network, Make UK Defence, NOF, the North East Automotive Alliance and Innovation SuperNetwork, we are in an excellent position to move forward into 2023.”

Antonia Edwards, client services director at Horizon Works, said: “I’m thrilled to be taking up the role of client services director. I’ve greatly enjoyed being part of the Horizon Works team since 2016 and to have had the opportunity to work with so many pioneering businesses, both in the UK and abroad.

“It’s exciting to be entering this role as Horizon Works further extends its national and international reach, and I’m looking forward to developing our delivery team and client services into 2023.”

Horizon Works, which was founded in 2010, provides marketing services to regional, national and global organisations, and specialises in working with innovators from a range of technical sectors including manufacturing, engineering, automotive, energy, technology and life sciences.

Horizon Works’ supports clients including: Atlas Copco Rental UK, part of Atlas Copco Group; Koch Technology Solutions, part of the global Koch Engineered Solutions organisation; automotive components manufacturer Gestamp: security, surveillance and communications technology innovator Petards Group plc; Hartlepool-based metal mesh manufacturer The Expanded Metal Company; water analysis technologies provider Palintest; US water purification systems provider Ameriwater; economic regeneration company Advance Northumberland; corrosion protection solutions provider Zerust; and learning technologies provider 3t Transform, which is part of 3t Energy Group.

For more information visit https://horizonworks.co.uk/